Type of Information Collected
We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.
Purpose of Collecting Information
- To provide, operate and improve the services under the site;
- To provide our users with ongoing customer assistance and technical support;
- To be able to contact our visitors and users with general or personalized service-related notices, newsletters and other promotional messages;
- To create aggregated statistical data and other aggregated and/or inferred non-personal information, which we or our business partners may use to provide and improve our respective services;
- To comply with any applicable laws and regulations.
Legal Basis for Collecting and Using Information
For users in the EEA, we rely on several processing purposes, such as legitimate interest, as the legal basis for processing the personal data we collect via the website and platform. For example, we may collect, process, or disclose your personal information based on the following purposes:
- As necessary to provide a service or perform a transaction;
- Consent (where you have provided a consent as appropriate under applicable law, such as for certain cookies);
- As necessary for legitimate interest (such as to improve our service, communicate with you or to understand user retention and attrition);
- Compliance with legal obligations.
The provision of your personal data is partly a statutory requirement and partly contractual obligation.
How We Store, Use, Share and Disclose Site Visitor’s Personal Information
Our website is hosted on the wordpress.com platform. Wordpress.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wordpress.com ’s data storage, databases and the general wordpress.com applications. They store your data on secure servers behind a firewall. More details about how wordpress.com engage with your personal information is available here.
All direct payment gateways offered by Wordpress.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
How We Communicate With Site Visitors
We may contact you to notify you regarding your account, to answer your query, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about products and services, to market products and services, or as otherwise necessary to contact you to enforce applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.
How We Use Cookies & Other Tracking Tools
Our website and the WordPress.com platform place cookies on your browser in order to identify you when you return to our website, and as further stated in the WordPress.com cookie policy available here. You can also manage your preferences as explained in the policy.
Data retention
The time period for which we retain your personal information depends on the purpose for which we use your personal information and the applicable law for that type of personal information and use. We keep your personal information for as long as you are using our services or as long as we have a valid business purpose to do so and thereafter, for no longer than is required or permitted by law. Kindly also note the WordPress.com retention policy.
Links to other Websites
This website may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with us. Linked websites may have their own privacy policies or notices, which we recommend you review if you visit those websites. This privacy policy only applies to personal information collected on this website. We have no control over third party websites.
Your Rights
You have the right to access and rectification or erasure of personal data, the right for restriction of processing of personal data as well as the right to data portability. Not all data that is being processed can be erased, restricted or made portable.
You also have the right to complain about the processing of your personal data to your local data protection supervisory authority.
How Visitors Can Withdraw Their Consent
If you don’t want us to process your data anymore, please contact us at shiro@lostinour40s.com or unsubscribe through the next email campaign.
Questions & Contact Information
If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at shiro@lostinour40s.com.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time based on changes to applicable laws and regulations or other requirements applicable to us, changes in technology, or changes to our business.
Any changes we make to the Privacy Policy will be posted on this page, so you should review it periodically.

